2027 Rugby World Cup brand reveal

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As anticipation builds in Australia and across the globe, the Rugby World Cup 2027 logo has been revealed, signaling the next chapter in the sport’s history.

This announcement marks a significant milestone, introducing the personality of a tournament that will unite and inspire audiences around the globe as the best teams compete for the iconic Webb Ellis Cup.

Taking place from 1 October to 13 November 2027, Australia 2027 is the first men’s tournament to feature 24 teams.

MORE: 2027 Rugby World Cup Australia

The new logo draws inspiration from Australia’s natural beauty, with a vibrant orange hue evoking the warmth of its sun and distinctive earth. The lines take cues from the coastlines, layered rock formations, and winding rivers, seamlessly flowing with energy and converging around the Rugby World Cup ball at its core.

Rugby World Cup Australia managing director, Chris Stanley added: “As preparations gather momentum, we are excited to unveil the visual identity for Australia 2027 bringing the tournament to life for all rugby enthusiasts out there. With its rich cultural heritage and beautiful landscapes, Australia will be a fantastic backdrop to kick-off rugby’s new era of entertainment and openness, and we look forward to welcoming rugby fans and newcomers to this nation-wide celebration of rugby.”

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