The new Vodacom Bulls Super Rugby kit pays homage to the team’s loyal fans and features a striking Bull’s head.
According to the Puma press release, the Bull's head wraps around the player’s body to create a 360-degree effect and when the team gathers on the field, the design’s collective impression is of a herd of Bulls, standing strong and unified by years of history.
'The new Puma kit for the Vodacom Bulls marks a departure from the last few seasons' kit,' said Puma South Africa marketing director Brett Bellinger. 'Puma together with the Bulls decided it was time to return to something a little more traditional and pay tribute to the strong Bulls brand and branding that has made them the most decorated Super Rugby team in South Africa.'
The positioning of the Bulls head on the men’s replica jersey is different to that of the women’s and kids jersey so that when the Bulls family is walking side by side, the full head of the Bull is visible.
The new Bulls jersey will be in-store from 27 November and will retail for R699.