DHL announced as logistics partner for Lions series

DHL Express, an international leader in the logistics industry, has been named as one of the official global partners for the 2021 British & Irish Lions series.

The agreement partners DHL with both the British & Irish Lions and the Springboks as the teams’ official logistics partner for the forthcoming tour, providing logistical expertise and support during the Lions series which consists of eight matches across six cities.

Through this new partnership, DHL will play an integral role in backing the teams both on and off the pitch, providing delivery services between venues while their logo will appear on the backs of the Lions, Springboks and invitational teams’ jerseys.

‘DHL is a brand that is synonymous with delivering excellence, so today marks the partnership of two teams who strive to be the best,’ said Jurie Roux, CEO of SA Rugby.

‘DHL has consistently been a supporter of rugby here in South Africa, so we are delighted to have their expertise behind us as we bid to defend our turf against the Lions.’

DHL will also be supporting both teams’ supporters and delivering them closer to their team through exclusive merchandise and match tickets. The deal will also have DHL delivering the ball on to the field for the start of every tour match through its ‘Match Ball Delivery’ mascots, alongside premium pitch, stadia and kit branding rights.

John Pearson, DHL Express CEO, said: ‘Rugby represents many important values such as teamwork, passion, speed and respect, all of which are core qualities which resonate very strongly with our DHL brand values.

‘I am delighted to be continuing our partnership with the British & Irish Lions tour next year and thrilled to be adding the Springboks as a partner, further building on our global ties with rugby.

‘By partnering with both, we further highlight our commitment to rugby and to keeping the world connected. We look forward to engaging with the teams and fans of both the Lions and Springboks before and throughout the tour.’

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Craig Lewis