Blue Label Telecoms will be the Springboks' jersey sponsor for the Test series against Ireland.
The JSE-listed telecommunications and technology company's branding will appear on the jersey as well as in a number of on- and off-field areas.
'We are delighted to welcome Blue Label Telecoms to the rugby family,' said SA Rugby CEO Jurie Roux. 'They are one of South Africa’s most innovative and visionary companies and the way they have embraced this opportunity is testimony to that.'
'These are tough financial times for South Africa and we at SA Rugby are having to be creative in how we approach our commercial partnerships,' said Roux. 'Blue Label Telecoms’ partnership for a Test series – rather than for a number of years – is a model that we are increasingly considering. It offers our partners good value while also allowing us to introduce new names into our family with a view to longer-term relationships.'