Malcolm Marx, Bongi Mbonambi and Franco Mostert’s grandmothers offered up gems of wisdom in a new online series about the men in green and gold.
The launch of #TheGranBoks, a branded content series from Castle Lager, goes to the heart and source of the men that South Africans will be raising a glass and saying “cheers” to this weekend; their grandmothers, the OG matriarchs of their respective families.
“We sat down with Malcolm Marx’s granny Melody, Franco Mostert’s oumas Martie, Riana, and Gerda, and Bongi Mbonambi’s gogo Themba, and they offered us the most unique and personal perspectives,” said Castle Lager Brand Director, Wendy Bedforth.
Bedforth adds, “They revealed how – the men millions of us admire – are heroes not because of their successes and silverware but rather because they are their grandsons.”
The series will roll out over a three-week period, with an English, Zulu and Afrikaans episode, respectively.
Octogenarian, Melody Anderson – Malcolm Marx’s gran – details how she watches matches with her three best friends, she’s adamant she doesn’t want a cellphone and loves it when Malcolm rings her to chat on her landline.
Bedfort concludes, “Castle Lager is a symbol of community and togetherness because as South Africans – we are a people with heart. You feel it in the way we greet each other and celebrate one another’s successes.
It represents our ability to bring out the best in each other and rise above our limitations. We’re so proud for SA to see this series as it typifies the warmth of our spirit and the openness of our arms.”