For rugby to go to the next level, it needs a lot to attract the younger generation. But how can the sport achieve the attention of younger fans given the stiff global competition?
And does the sport fulfill the excitement of the existing fans leave alone the younger generation who are willing to enjoy games at the spin online casino instead of loyally following a sport?
Social Media Destruction
The major problem with generation Z that leaves everyone baffled is their unpredictable nature. And lately, the mystery seems to be fueled further by the widespread use of social media like Facebook, Twitter, and online gaming.
Being a generation that has grown in an entirely post-digital era, Gen Z lacks interest in practical activities like going to a stadium to watch a match. And in the rugby world, the Millennials and Gen X seem to overtake Gen Z. While the Millenials can account for the arrival of smartphones and social media, Gen Z cannot remember living without the internet.
Generation Z’s Liberal Nature
The generation grew under Gen Xers and senior Millenials. Thus, one can have the perception that they have a positive approach to structure. However, Gen Z exhibits a fondness for going against the traditional tendencies. The other two generations seem to embrace hierarchical practices like attending a rugby match.
Gen Z focuses on limiting the environmental impact on them, but it’s hard for them to admit. Most of them are skeptical about what is happening around the categorized world. They are vigilant and will always research before supporting any label or organization, leave alone watching a match.
Online Gaming Prevalence
Despite being insensitive to practical exercise, Gen Z boasts an overwhelming love for online gaming. Even though their likelihood to watch a live sport is lesser compared to the Millenials, their focus on practices like gambling is top-notch. It is a generation that is economic-oriented, and anything that can generate an income is their center of attraction. As such, their love of sports like rugby can only garner attention through online betting.
Gen Z is content with expressing feelings and views on social media like Instagram, Twitter, and Facebook. And since the world is now a digital place, the discussion on topics like sports can get broad. It is easy for this generation to share betting ideas in real-time through online platforms. It is not a wonder for them to connect online for more than 10 hours each day. It is also very likely that one-third of them will spend at least one hour watching a video. Virtually, using YouTube takes 95%, making this young generation get a detailed view of what is happening, especially in the world of games.
Most fan bases are owned by digital influencers. These people rose to fame courtesy of major social networks. They use YouTube or Instagram to blend in with fans while also publishing media. A large number of Gen Zers are more glued to YouTubers than they are to movie stars or TV shows. So, the most effective way of winning Gen Z consumers is to collaborate with the internet’s best content creators in availing the rugby sport of the generation.