Sharks join forces with Roc Nation

The Sharks have announced a new global partnership with the internationally acclaimed agency Roc Nation.

Roc Nation are one of the world’s leading entertainment companies, and will aim to form a unique and tangible partnership with the Sharks driven by ‘innovation, community, and integrity’, according to a statement released on Friday.

‘Both brands are built on a strong notion of family and entertainment, the partnership has been designed to reward, excite, and challenge the norm, reaching new audiences via purpose-driven initiatives and creative community-facing activation,’ the statement continued.

This latest announcement follows the news earlier in January that American company MVM Holdings had acquired a 51% controlling share in the Sharks, with president of Roc Nation Sports International, Michael Yormark, forming part of the consortium.

ALSO READ: Sharks CEO on MVM deal – ‘It’s hugely positive’

The partnership with Roc Nation now seeks to elevate the Sharks brand to the ‘forefront of rugby globally’, while forming a ‘relationship that will add value to current and future commercial partnerships through innovative activation and global amplification’.

Sharks CEO Eduard Coetzee said they were delighted to welcome Roc Nation to the Sharks family.

‘With their expertise and relationships in the international market, our vision of taking the Sharks brand to the world is very much on track. Working together with our team at the Sharks, Roc Nation will assist in growing our fan base in new territories and will ensure that our approach will always be of an international standard.

‘We look forward to the sharing of minds, a bold approach and the creativity that this partnership will produce, that will position our brand as the leading brand in world rugby.’

Commenting on the exciting alliance between the two business entities, Yormark said: ‘Roc Nation is thrilled to embark on this unique partnership with the Sharks, supporting Ed and his first-class management team to position the club as the premium rugby club in South Africa and around the world.

‘Leveraging our subject-matter experts across our International offices we are confident that the Sharks will be the envy of the rugby world, attracting top players from around the world.

‘Success in this partnership is not just accomplishment on-field, but how we build upon the business structure to guarantee long-term sustainable success.’

ALSO READ: ‘We want the Sharks to have the best players’

Photo: Steve Haag/Gallo Images

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Craig Lewis